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woodsy perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$66.21avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 532K searches
Price range
Good$17.80–$133.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,609.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price