35
wood cologne
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.04avg listing price — sweet spot $15–$100
Price range
Great$13.61–$43.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,994.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand