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womens razor refills
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Price range
Great$9.18–$34.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Market size
Okay$244K$244K/yr · 110K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,745.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality