31
witch makeup
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$5.83–$22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Review moat
Okay3,732.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 104K searches
Signals No Dominant Brand