45
witch hazel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.4M$3.4M/yr · 3.2M searches
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Avg price
Bad$6.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad50,979.57avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.38–$9.65cheapest to priciest tracked listing — scored on the share inside $15–$100