40
witch hazel spray
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Price range
Okay$4.38–$24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.40avg listing price — sweet spot $15–$100
Market size
Bad$100K$100K/yr · 128K searches
Review moat
Bad10,018.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand