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williams shaving soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.43–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,345.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 93K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch