63
wigs
Worth a lookShows a $27.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$27.1M$27.1M/yr · 46.0M searches
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$73.53avg listing price — sweet spot $15–$100
Price range
Okay$10.17–$186.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,320.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale