63
wig tape
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 876K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.95–$38.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good980avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand