60
wig spray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$499K$499K/yr · 490K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Price range
Good$5.88–$25.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,327.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.4%90-day search growth — must beat 0% to launch