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wig glue kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Price range
Good$8.22–$27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,052.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 129K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand