53
wig cap
Worth a lookShows a $2.4M/yr market, but soft demand (-13.1% this quarter) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 2.3M searches
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$4.02–$29.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Review moat
Bad7,157.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch