54
wig brush
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.81–$16.43) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$242K$242K/yr · 285K searches
Avg price
Bad$8.53avg listing price — sweet spot $15–$100
Review moat
Bad10,869.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Price range
Bad$3.81–$16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand