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wicked nails
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great228.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Price range
Okay$4.55–$18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 149K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-53.9%90-day search growth — must beat 0% to launch