59
wicked makeup
Worth a lookShows a sweet-spot price point ($24.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.07avg listing price — sweet spot $15–$100
Review moat
Great118.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.31–$59.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$359K$359K/yr · 812K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand