48
white scrunchies
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Price range
Good$4.95–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Review moat
Bad4,228.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 61K searches