60
white nails
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+37.1%90-day search growth — must beat 0% to launch
Review moat
Good1,342.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Market size
Bad$94K$94K/yr · 251K searches
Price range
Bad$5.69–$15.13cheapest to priciest tracked listing — scored on the share inside $15–$100