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white nail polish
Launch itA $1.0M/yr market growing +65.8% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 1.5M searches
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Bad$6.80avg listing price — sweet spot $15–$100
Review moat
Bad23,961.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.12–$11.69cheapest to priciest tracked listing — scored on the share inside $15–$100