50
white nail pencil
Worth a lookShows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,477.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 227K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Price range
Bad$1.33–$17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap