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white mascara
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$120K$120K/yr · 163K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,305avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.96avg listing price — sweet spot $15–$100
Price range
Bad$4.69–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf