55
white hair spray color
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-56.0% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$287K$287K/yr · 337K searches
Review moat
Okay2,254.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Price range
Bad$5.28–$16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-56.0%90-day search growth — must beat 0% to launch