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white hair dye
Worth a lookShows low returns (0.8%), but a small market ($61K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Price range
Okay$6.51–$20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,696.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 199K searches