60
white gel polish
Launch itA $1.5M/yr market growing +36.1% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.5M searches
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad7,245.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.60avg listing price — sweet spot $15–$100
Price range
Bad$4.12–$16.55cheapest to priciest tracked listing — scored on the share inside $15–$100