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white concealer
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$4.98–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,898.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 101K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand