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white cat eye gel polish
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.66–$36.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,703.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 433K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand