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westman atelier contour stick
Worth a lookShows a sweet-spot price point ($36.35 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Incredible$36.35avg listing price — sweet spot $15–$100
Price range
Great$6.55–$83.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$717K$717K/yr · 1.2M searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,203.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand