50
wella ultimate repair
Worth a lookShows a sweet-spot price point ($37.17 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$37.17avg listing price — sweet spot $15–$100
Price range
Incredible$20.86–$94.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 351K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,554.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand