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wella toner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$7.26–$23.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 318K searches
Review moat
Bad13,296.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand