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wella toner t18
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Good$331K$331K/yr · 451K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Review moat
Bad13,381.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.52–$10.66cheapest to priciest tracked listing — scored on the share inside $15–$100