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wella oil reflections
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.59avg listing price — sweet spot $15–$100
Price range
Great$9.07–$51.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,120.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 95K searches
Brand share
Bad100%top-5 brand share — brand-locked demand