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wella koleston perfect
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Price range
Good$9.27–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,238avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 113K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier