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wella hair color
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.52–$23.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$151K$151K/yr · 571K searches
Avg price
Okay$9.35avg listing price — sweet spot $15–$100
Review moat
Bad4,539.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand