33
wella developer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Okay$146K$146K/yr · 103K searches
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,954avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.54avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.53–$9.61cheapest to priciest tracked listing — scored on the share inside $15–$100