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waxing supplies
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.02–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Review moat
Okay3,737.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 192K searches