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wave shampoo
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.72–$21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,313.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 74K searches
Brand share
Bad93%top-5 brand share — brand-locked demand