52
wave oil
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$9.71–$40.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.57avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$673K$673K/yr · 616K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,744.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand