49
wave kit
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.72avg listing price — sweet spot $15–$100
Price range
Great$6.45–$46.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good626.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$139K$139K/yr · 173K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand