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58

wave cream

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 30Conversion 74Competition 64Returns 97Price range 58Avg price 61Brand share 46Review moat 39Quality gap 55

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.36

avg listing price — sweet spot $15–$100

Price range

Good$6.47–$26.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$406K

$406K/yr · 440K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,592.16

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Reviews