39
wave comb
Skip itPrices mostly outside the sweet spot ($4.68–$10.47) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,457.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 191K searches
Avg price
Bad$7.06avg listing price — sweet spot $15–$100
Price range
Bad$4.68–$10.47cheapest to priciest tracked listing — scored on the share inside $15–$100