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waterproof makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 303K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad65,122avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.65–$13.87cheapest to priciest tracked listing — scored on the share inside $15–$100