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watermelon shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good662.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Good$6.24–$28.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 63K searches
Brand share
Bad98%top-5 brand share — brand-locked demand