60
water cream
Launch itA $2.1M/yr market growing +0.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.5M searches
Avg price
Great$18.91avg listing price — sweet spot $15–$100
Price range
Great$11.32–$37.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,522.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand