44
vt cosmetics eye cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$15.20–$22.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good633.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Market size
Okay$187K$187K/yr · 145K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand