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Worth a lookShows searches that convert (15.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$8.89–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$805K$805K/yr · 360K searches
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,245.56avg incumbent reviews — the moat a new listing must climb