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vitamin e cream
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Good$571K$571K/yr · 448K searches
Price range
Okay$6.18–$22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Review moat
Okay3,135.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand