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vitamin c face wash
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$4.21–$36.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$268K$268K/yr · 175K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,184.17avg incumbent reviews — the moat a new listing must climb