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Launch itA $1.4M/yr market growing +25.9% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 762K searches
Price range
Great$9.53–$42.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,352.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand