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violet perfume
Worth a lookShows low returns (0.1%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Price range
Great$6.56–$108.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good923avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 59K searches
Growth
Bad-14.5%90-day search growth — must beat 0% to launch