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vichy eye cream
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.95–$34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,009.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 31K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf