62
vial with spoon
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.76–$78.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great397.08avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.67avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$170K$170K/yr · 248K searches
Growth
Bad-13.8%90-day search growth — must beat 0% to launch